There are a lot of elements that can make a difference in a successful business in Omaha, NE. One of these is having the right outdoor business signs. Whether you’re in a crowded business district, or tucked away in a corner, signs help bring more attention to your brand.
The Importance of Custom Exterior Signs
There are different ways custom signs add value to your business. Outdoor signs, specifically, play a key role in making your business more visible.
These are any types of signs placed outside your space that help:
- Boost your brand
- Attract the attention of your target customers
- Drive more traffic to your business
Overall, these signs potentially increase your customer base, thus increasing sales and profits. These outdoor building signs include:
- Custom Banners
- Channel Letters
- LED Signs
- Monument Signs
- Post and Panel Signs
- Pylon Signs
- Real Estate Signs
- Yard Signs
Here’s how signage for outdoor use can help your business grow:
Outdoor signs improve your visibility.
A FedEx study on signage found that 8 out of 10 customers visited a business for the first time solely because of their signs. This shows how signs are important to get customers through your doors.
You may have the best products and services in the market. However, it won’t make that much of a difference if people don’t know about it. The signs outside your space help tell customers that your business, products, and services exist in Omaha, NE.
Custom exterior signs spark interest for your brand.
The same study found that 67% of customers bought a product or service because a sign caught their attention. Business signs are excellent message boards. They help you tell customers about exciting products or services that they can take advantage of.
Outdoor business signs are effective promotional tools.
Do you have an upcoming or ongoing sale or event? Telling customers about deals is a great way to drive more traffic to your business. Window graphics, banners, or yard signs are effective tools to invite customers to visit your store or office.
Exterior signs help create more awareness for your brand.
Another study found that 43% of customers tend to spend more money on brands that they are loyal to. This means when customers trust your brand, they are more likely to keep doing business with you.
An effective way to increase brand loyalty is to build more awareness and recognition for your business. This can be done by always including branding elements to all the signs you have outside your space.
The Best Signage for Outdoor Use
Choosing the right signs can affect your profitability and business growth. For this reason, it is important to partner with the right sign maker to execute your signage needs.
For impressive sign solutions, businesses continue to trust First Impression Signs & Graphics. We are a full-service sign company that designs, produces, and installs high-quality signs for your business.
Whether you need one sign or an entire set of outdoor building signs, our team can help! Contact us today with your exterior sign needs and we’ll give you a free estimate.