People need signs to help them make their way around your property. Whether it’s an exit sign, a sign that points out your front door, or one that leads them to the right aisle or office, these signs seem like they are just practicality. So, many businesses choose bland, small signs. That’s a mistake.
The right wayfinding sign can help make your business more attractive, inside and out. It can make your brand more appealing to your customers overall. You can contact us at First Impression Signs and Graphics to get wayfinding signage in Omaha that will make your business more attractive or learn about exactly how it could be below.
Spruce Up Your Building Exterior
Sometimes, you have no choice but to have a bland, industrial, or high-security property that doesn’t exactly feel welcome to your customers. How do you make up for a stark or confusing front entrance, though?
You can use wayfinding signage that points out where your front door is, but also represents your brand and looks appealing. That gives customers something positive to focus on when they’re on their way in.
Improve the Atmosphere in Your Office
If you have any customers in your office location, it is a mistake to use spartan signs that don’t offer any personality. Every sign in your office, from simple directional arrow signs to door signs, can help draw your customers in and make them more comfortable.
You can add branding and personality without sacrificing the clarity of these essential signs. Our wayfinding signage experts can show you how to make a design that will work with your specific brand.
Add to the Mood of Your Property
Entertainment venues, hotels, spas, and anyone seeking to give their customers a certain kind of experience should be using wayfinding signs that enhance that experience. For example, a kid’s indoor playground might use signs with vivid, primary colors that suggest fun and joy.
A spa might want to do the opposite and choose signs that point out the sauna or the massage room in muted colors, with high-end materials, to enhance the overall experience of luxury and relaxation at the spa. Customers respond to the mood that you cultivate, and wayfinding signage is a key part of that strategy.
Choose Us for Directional Arrow Signs and More
If poor directional signage is making your business look bad, your customers might not tell you. At First Impression Signs and Graphics, our wayfinding signage experts in Omaha, NE will give you real feedback on your signs and help you impress your customers. Contact us today for more information.