Things to Consider When Choosing a Custom Outdoor Sign for Your Business.


Whether you are a small business or a large enterprise in Omaha, NE, establishing your brand is vital to growing your business. The more people that are aware of your brand, the more people you can drive into your business.

You may have the best products or services on the market, but it won’t do you any good if no one knows they exist. This is where effective exterior signs can help.

Choosing the Right Signage for Outdoor Spaces

Outdoor business signs are your customers’ first point of contact with your business. This makes it important to build a great first impression. Let’s look at these figures from a study conducted on signage:

  • Around 68% of customers said that a business’s sign reflects the quality of their products or services.
  • Nearly 60% of customers were discouraged from entering an establishment because of a lack of signs.
  • Over 50% of customers avoided stores that had poor signage.

Based on those results, you can see that having the right type of sign can really affect your ability to attract more customers to your business. Consider these factors that can help you decide which outdoor building signs are right for you.

Establish Your Signage Goals

Setting goals is important for any business endeavor. It is a great guide to ensure your decisions are always geared towards what your business needs.

Are you trying to build awareness for your brand? Custom exterior signs like channel letters and window graphics may be ideal options to introduce your brand to the public. 

Do you need to drive more foot traffic to your business? Custom banners or yard signs may be effective options.

Assess Your Location

Your location can determine the type of outdoor signs that fit your needs. If you are located in a busy business district, a pylon sign or post and panel sign may help increase your visibility.

Are you in a hard-to-locate area near a busy road? A large outdoor business sign like a monument sign can be a great choice for you. 

Daytime vs. Nighttime Visibility

Illuminating your exterior signs can provide a lot of benefits to your business. Since humans are naturally attracted to light, these make your sign more eye-catching.

This is beneficial for businesses that need added visibility during the night. If your building operates 24 hours a day, an LED outdoor building sign is ideal.

Signage Permits

It is important to note that there are certain types of signage for outdoor use that require permits. An experienced sign company like First Impression Signs & Graphics can help you:

  • Know which ones we need to obtain permits for.
  • How long the permits will take to process.

High-Quality Sign Custom Exterior Signs for Your Business

Create the right impression to make your business succeed in Omaha, NE! First Impression Signs & Graphics has a team of experienced sign makers who can deliver effective sign solutions for your business.

We make sure to get to know our clients, their area, and their market. This allows us to provide the right sign options that make your business stand out.

Contact us today to get a FREE consultation with our exterior sign experts!

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