Do you want to make your commercial building more visually appealing but aren’t sure how? Have you considered finding the right building signs for your business?
While most business owners don’t have control over what their business’s building looks like, they do have the power to make it more attractive to customers. Business building signs are an excellent way to take your store, brick-and-mortar shop, or office building to new heights.
In this blog, we will outline a couple of key actions you can take to use signage to your benefit.
A Pop of Color
Business building signs don’t have to be boring and dull. In fact, they shouldn’t ever be. The perfect way to prevent this is by adding color and lots of it. From a wall mural to the color of your awning sign, color is such an important part of marketing. It catches attention, improves visual appearance, and piques interest, which are all factors that boost business.
Choose your colors wisely, as it is likely that they will be associated with your brand over time, especially if they are used consistently throughout your marketing materials. We recommend that you use your brand colors to reinforce them and make your brand recall as strong as possible.
Light It Up
What better way to make your building more attractive than by adding light to it? LED building signs have so many benefits that being visually appealing is just the icing on the cake. The main benefit they offer is that they make your business very visible to onlookers who are near and far. This means that not only is your building stunning but it will be eye-catching as well.
Express Your Business
What makes your business captivating and unique is your brand. This includes the color, font, graphics, images, and phrases that distinguish your business values, aesthetics, and designs from others. It is important to identify your business to the public through your building signage. This will help to increase the attractiveness of your building, while simultaneously building brand recognition and loyalty.
There are several ways of doing this, such as spelling out your business name with building sign letters in your brand font or requesting a custom business building sign in the shape of your logo.
Small Details are Important
Often, the smallest details can make the biggest impact. The same applies to signage and décor for your commercial building. While many business owners think big and flashy when they are choosing their exterior building signs, it may be time to consider smaller building signs that have a big impact on appearance. Window decals and door signs are excellent examples of signs that are minimal but also provide information and help create your desired aesthetic.
Your Go-To Building Sign Company in Omaha, NE
First Impressions Signs and Graphics is a full-service sign shop that will create high-quality signs to meet your business needs and exceed your expectations. Our team of talented sign makers will work closely with you to make sure we know enough about your company and branding to produce a final product that you’re proud to display.
If you’re ready to get started, so are we. Give us a call today or visit our website for more information.